The 5 best watches to invest in right now (2024)

If you're looking to buy one of the best watches that looks great and will hold its value (or, potentially even rise in value), you've come to the right place.It's a question we've heard often: what watch brands will increase in value over time?

There's a short and simple answer: Rolex or Patek Philippe. However, there's also a longer version, which we've answered here with the help of Rox Jewellers.

Rox has recently carried out some research into the art of luxury watchmaking, with an aim to highlight the sheer level of effort and craftsmanship that goes into creating the world's most sought after timepieces.

It identified three pillars of watch investment: brand recognition, demand, and rarity.Taking these three pillars into account, and with advise from watch experts and industry professionals, Rox created a list of the five best watches to invest in right now.

Check out the selection below:

5 best watches to invest in

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The 5 best watches to invest in right now (1)

1. Tudor Heritage Black Bay

A new addition to the Heritage Black Bay family this diver's watch in stainless steel draws its characteristic elements from Tudor's history. Fitted with Tudor's MT5602 self-winding mechanical movement with bidirectional rotor system, with power reserve of 70 hours.

What the expert says:

"Stick to the classic pieces that people will always want and you'll have a watch that, 10 years down the line, will recoup the majority of your initialoutlay. Tudor's recent phoenix-from-the-ashes revival was spearheaded by the gorgeously but not slavishly retro-styled Black Bay.

Now it's fitted with an in-house movement and always in steel, rather than precious metal (flamboyance is inversely proportional to successful investment!) It's already a classic that feels like it's always been around."

- Kyron Keogh, MD of ROX

The 5 best watches to invest in right now (2)

2. Rolex Submariner

The iconic Rolex Submariner is one of the most successful diver’s watches in history. The Rolex Manufacture 3135 movement is housed in a 904L stainless steel case which is waterproof to 300 metres (1,000 feet).

What the expert says:

"Rolex's steel sports watches are a surefire investment, you never see examples older than two or three years selling for less than what they originally cost. That's because Rolex is the ultimate luxury watch brand, their Submariner was the pioneering diving watch of the 1950s and you can wear it every day with everything."

- Simon de Burton, watch and auction expert

3. Audemars Piguet Royal Oak Automatic

The Royal Oak is made up of 280 parts and 40 jewels, this watch is powered by a self-winding manufacture calibre 3120 movement and has a 60-hour power reserve.

What the expert says:

"The Royal Oak has barely changed since 1972 and for good reason - its designer Gérald Genta's octagonal case and integrated bracelet was spot-on from inception. That sort of integrity will come to bear in a lifetime's value, both sentimental and monetary."

- Kyron Keogh, MD of ROX

The 5 best watches to invest in right now (4)

4. Omega Seamaster 300m

This Seamaster 300 has a sand-blasted black dial with rhodium-plated hands coated with "vintage" Super-LumiNova. The polished ceramic bezel ring has a Liquidmetal diving scale, and the transparent caseback makes it possible to see the anti-magnetic OMEGA Master Co-Axial calibre 8400 within.

What the expert says:

"Buy into James Bond's model of choice and you'll be buying into a brand that's increasing in resale value faster than anyone else. What's more, if you look hard enough, you'll still be able to find the quartz version of the Seamaster, which is being phased out very soon. Discontinued watches are very collectable and you will undoubtedly reap more on the vintage market than what you sowed at retail."

- Lloyd Amsdon, co-founder of Watchfinder

The 5 best watches to invest in right now (5)

5. Panerai Luminor Base

The Panerai Luminor Base features a hand-wound Panerai OP I calibre, with a 56 hour power reserve. It's designed it Italy, but made in Switzerland.

What the expert says:

"Panerai's chunky, cushion-shaped watches are a modern cult phenomenon and one of the best investments you can make. Panerai has a fantastic collector baseand, even if it's just to make a slight change, every model is limited, so whatever Panerai you buy will become a collectable soon enough."

- Simon Sutton, Director at Watches of Knightsbridge

Liked this? Check out T3's guide to the best watches for men or the best watches under £1000 if you're on a budget.

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The 5 best watches to invest in right now (2024)

FAQs

Which watch is best for investment? ›

The easy answer: Rolex, Patek Philippe, Audemars Piguet, and popular independents such as F.P. Journe and Akrivia. The vaguer answer: Watches of good investment value can be found across the full spectrum, from Swatch and Seiko to the upper echelons of masters like Philippe Dufour and Roger W. Smith, model dependent.

What watches will increase in value? ›

The best watch brands for investment are Rolex, Patek Philippe, and Audemars Piguet as they are prestigious, exclusive, high-quality brands. Watches by these brands often hold their value or appreciate in value over time. Their ongoing popularity, limited editions, and scarcity drive increasing prices.

What is the best watch to invest in 2024? ›

These 11 Timepieces Are the Hottest Releases from Watches and Wonders 2024
  • Jaeger-LeCoultre's Duometre Heliotourbillon Perpetual. ...
  • Vacheron Constantin's Overseas Tourbillon in Titanium. ...
  • Rolex's Deep Sea. ...
  • Hermès's Cut. ...
  • Cartier's Santos-Dumont Rewind. ...
  • Chanel's Boy. ...
  • Piaget's Polo 79. ...
  • Chopard's L.U.C XPS Forest Green.
Apr 18, 2024

Is Rolex or Omega better investment? ›

When it comes to resale value, Rolex has the industry in the bag. They are, bar-none, the luxury watch brand with the highest resell value in the world. When it comes to average resale value Omega's isn't bad per se.

How much is a cheapest Rolex watch? ›

Frequently Asked Questions About Cheap Rolex Watches

Even the cheapest Rolex watch will cost around $5,000. Rolex is a luxury watch brand, so while collectors pay to wear a brand name, they also pay for quality Swiss craftsmanship designed to remain in perfect working condition for generations.

What Omega watch holds its value? ›

For instance, Omega's Seamaster & Speedmaster watches are trendy among collectors. As a result, these models often sell at a higher price than other Omega watches. So, if you are in the market for Omega watches, consider models that are popular among collectors.

What stock will boom in 2024? ›

2024's 10 Best-Performing Stocks
Stock2024 Return Through May 31
Trump Media & Technology Group Corp. (DJT)180.5%
Avidity Biosciences Inc. (RNA)196.8%
Novavax Inc. (NVAX)213.1%
Summit Therapeutics Inc. (SMMT)232.9%
6 more rows
Jun 3, 2024

What watches will be discontinued in 2024? ›

For 2024, the topical palm dial and fluted bezel-inspired dial motifs have been discontinued. Rolex has also quietly said goodbye to the Rolex Yacht-Master II collection, leaving behind only the original Yacht-Master collection.

Will Rolex prices drop in 2024? ›

Our predictions for 2024

As we look through our data, we think Rolex will increase their retail prices with around 4% on average, meaning that the grey market will continue to grow as it's really hard to get your hands on a new watch at Rolex, especially since Rolex acquired Bucherer a few months ago.

What is the king of all watches? ›

One brand wears the crown as the most recognizable and well-known watch company in the world: Rolex. The brand has rooted itself so deeply into the global culture, that Rolex watches today are much more than timepieces, but symbols of luxury, power, success, and prestige.

What are the top three watches? ›

Also known as the 'Big Three', the holy trinity of watches includes Audemars Piguet, Patek Philippe, and Vacheron Constantin.

What watches go up in value the most? ›

So, let's jump in and discover some of the watches that could go up in value over time.
  • Omega Speedmaster First Omega In Space Ref. 311.32. ...
  • Zenith Chronomaster A384 Revival Lupin The Third – 2nd Edition. ...
  • Omega Seamaster 300 SPECTRE Ref. ...
  • H. ...
  • Czapek Antarctique.
Aug 26, 2022

Is it worth investing in a watch? ›

Do Watches Keep Their Value? Some watches may appreciate in value over time, while others may depreciate. Watches from luxury brands, especially those that cost $15,000 or more, are often considered good investments and tend to hold their value.

Which watches make the most money? ›

The U.S. brand Timex and Swiss watchmakers Rolex were the most valuable luxury watch brands based on their average price premium. The source defined average premium as “a measure of how much more a new, unworn item currently sells for, as compared to its original retail price”.

Is a watch a better investment than gold? ›

An investment in a luxury watch is much less risky. It is closer to an investment in raw materials like gold or other precious metals. Not only is the watch typically made from these precious materials, but it often holds its value. This can rise at a higher rate than the raw materials themselves.

Can you make money investing in watches? ›

If you're looking for a way to diversify your portfolio, express your personal style, and enjoy a collectible that can appreciate in value over time, you might want to consider watch investing. Watch investing is the practice of buying and selling luxury watches as an alternative asset class.

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